Whether a foodie or not, when going out to eat, you always want to enjoy the whole experience, including the story behind the food. To the outdoor lovers; local produce, food provenance and community is key to the whole package. The Caravan and Motorhome Club approached Stereo to create a new restaurant offering for their on-site members.
I was heavily involved in creating the full brand identity for 'The Wanderer' that worked to flex with future restaurant locations. What we created, allowed the brand to stay true to its outdoor enthusiasts while providing them with a modern dining experience.
We named the brand and created a full visual identity, bringing a rustic, modern and adventurous look and feel to their new food offering. It was translated across all bar & kitchen touchpoints, from signage and menus, to restaurant collateral, uniforms and feedback cards.
The brand was successfully launched last month and will roll-out across further sites in 2018, due to the success of Knaresborough.
© Daniel Barkle 2018