Holography is an exhibition driven campaign that celebrates the existence of underground music without explicitly revealing the genre.
The metaphorical title 'Holography' loosely translates to ‘visually indistinguishable from its actual subject’, allowing the campaign to hide any details of the subject matter. The campaign, lead through an interactive editorial, masks the genre through Grotesk typography and holographic aesthetics to block stereotypical judgements that the reader may have. The editorial guides the user chronologically through a genre’s history, providing a richer background to the genre via historical extracts and quotes from artist interviews. Moire patterned track lyrics are used to provide an interactive element, to engage the reader further.
Holography aims to give an honest and accurate account of underground music, to oppose the misinformed generalisation driven by the media.
© Daniel Barkle 2018