Recently, I was approached to produce the identity for a new side project of 'J&K present' called Extended Play (EP). EP is a vlog about music and upcoming artists in El Paso, Texas, telling their stories that are making waves in the music scene.
I delivered an identity that plays on the themes of transformation, control and unity through a stretched typographic treatment and an iridescent spectrum. I felt that EP needed to be bold, punchy and playful, owning a style that doesn't specifically visualise and speak for individuals, instead exhibiting as an umbrella of diversity – representing and showcasing all genres of music, people and backgrounds.
© Daniel Barkle 2018